Fecha/Hora
Fecha(s) - 14/06/2013
10:00 am - 1:00 pm

Ubicación
Centro de Emprendedores

Categorías No Categorías

This seminar of International Marketing tries to offer a general overview on how a company, brand or start-up can push forward its International expansion according to its global positioning.

Who should attend: Entrepreneurs, Young Profesionals, Businesmen and Sales Representatives.

Goals: How to develope tools that enable to build effective internationalization strategies.

Contents:

– International Marketing: Does it really exist?

– Why companies should go global?

– Spain as a brand

– Global Market Positioning

– Adaptation Vs Standarisation

– Internationalization strategies

Speaker:

Pablo Vergel. Sociologist. Currently working as a Marketing Consultant and International Trade in his own company The Morter Company. He has worked over 10 years in companies and brands such as Lois, Cimarron, Alhambra, Mustang and Sixtyseven where he served as Director of Export.

Inscribe:

You can inscribe yourself through this link: International Marketing

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